THE MEYERS GROUP
THE MEYERS GROUP

Market Assessment

Worked with a commercial company to provide a detailed assessment and analysis of the product market and competitive landscape.

Issue

Facing significant pressure due to budget cuts, the company sought assistance to identify potential product opportunities.  The company must focus resources over the next 3-5 years to facilitate growth.

 

Analysis

Accomplished this by assessing the competitive market terrain including overall market size, as well as specific trends and dynamics within each category relating to product and capital needs. Prepared a comprehensive analysis of product business prospects within DHS and USDA, as well as DoD.

 

Execution

Utilized our broad network of domain experts and partners within the private and public sectors in order to provide due-diligence and product vetting to determine the best approach to the highly competitive and widely-dispersed market.

 

Result

Provided a comprehensive analysis of the top five market leaders, including competitor capabilities, performance, and future business strategies. Collected market projections capturing future market size, growth, and identified major trends and influences shaping the market space over the next five years.

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