THE MEYERS GROUP
THE MEYERS GROUP

Market Presence

Provided consulting and business development services to a small commercial company seeking to gain a market presence in Health and Human Services and Centers for Medicare and Medicaid Services.

Issue

Although the company believed its technological solution applied to healthcare, the company did not have any relationships with key members and components of HHS. The company was not yet aware of the relationships or missions of the individual divisions, or the business opportunities in the market space.


Analysis

Worked with the company’s management team to determine the effectiveness of its federal sales efforts through both high-and-mid-level customer outreach throughout HHS. We also mapped the long-term market opportunities though our own research as well as utilizing our network of customers and experts.


Execution

Helped the company craft a tailored market approach for individual divisions within the Agency based on our understanding of the budget, customer, mission, challenges, and trends. We also worked closely with the company’s business development and federal sales team to establish and maintain relationships with the customer.


Result

As a result of our expertise and knowledge of emerging federal requirements and trends, the company has increased its revenue and has long term prospects with agencies and organizations within government. The company also has strong, working relationships with key stakeholders. 

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